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FORBES: Former Home of King to Become Luxury Hotel and Residences in New Jersey


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Natirar, the former home of the late King of Morocco located in Somerset County, New Jersey, will be expanded to feature a luxury boutique hotel called Pendry Natirar that will be managed by Pendry Hotels, one of the most bespoke hotel management companies in the country. Pendry Hotels is a division of Montage International, the luxury hotel management company.

Nestled in the rolling hills of Somerset County, and less than an hour from New York City, the grand, Tudor-style, 33,000-square-foot Natirar Mansionwas originally completed in 1912 as an estate home for heiress Kate Macy Ladd and husband Walter Ladd. Natirar was later owned by King Hassan II of Morocco (who purchased the property in 1983 at the behest of friend, Malcolm Forbes, as the King's sons were then students at nearby Princeton University). It currently consists of the award-winning farm-to-table Ninety Acres Restaurant & Cooking School (with interiors designed by the Rockwell Group), a sustainable farm, the Mansion Ballroom banquet facility, and a private membership club.

In addition to adding the Pendry Natirar hotel, developer Robert Wojtowicz is also expanding the property to include a luxury residential development. Called Pendry Residences Natirar, it will give owners the ability to immerse themselves in a community focused on sustainable living, wellness and connection to nature; all accompanied by the personalized services and amenities of the hotel component. Designed by renowned architect, Bob Hillier, the residences will be priced from $1.4 million to more than $3 million, depending on the size and interior finishes that are selected.


Pendry Residences Natirar will offer 24 private, whole-ownership Estate and Farm Villas created for luxury, country-style living. “We will have the unique opportunity to bring to buyers a resort residential lifestyle within a private gated enclave,” says Wojtowicz.

Set within a private gated enclave named Abby Road within the 90-acre resort property, the Estate Villas will offer semi-custom homes and will feature expansive views and options to personalize selections and home configurations. The residences are designed to deliver hassle-free living with privacy and up to 4,000 square feet of living space.



Pendry Hotels Media Contact
Marrissa Mallory
(619) 255-7069

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